Apparently I was busy tweeting at ScienceWriters2012. We had a great conference and I was thrilled to be able to be on a panel about measuring the impact of social media. Here’s a great example!
There we sat. Twitter users. No special badges saying we were “tweeps,” No special seating gallery. No instructions to just “observe” the “real” media.
NASA decided that this time, from the get-to of the FY2013 budget briefing at NASA HQ (2/13/2012), everyone in the room was media and was important. From the podium, Bob Jacobs (@bnjacobs), NASA’s deputy associate administrator for Communications and the moderator for the event, explained:
NASA acknowledged that social media is a valid means of media communication and should be included in briefings alongside the AP, Nature, Orlando Sentinel, and the other traditional media outlets represented. We were allowed to ask questions, to talk to Administrator Charles Bolden, Chief Financial Officer Elizabeth Robinson, and the other NASA officials just like anyone else in the room. In short: no second-class citizens in the media corp.
This year we’re trying something a little different, as well as traditional media representatives, for the first time we have invited members of the social media community to be a part of today’s presentation and we’ll be taking questions via Twitter using the hashtag #askNASA.
It was a very special time–not just for those of us in the room–but for the army of social media journalists who have waited for recognition and validation of their status as “real” media.
Lindsey Mastis recorded Bob Jacobs’ thoughts on the relationship between NASA and social media. You can read her report of the briefing here.